.wav was born at the intersection of three worlds that move us:
– the ocean, and the freedom of the coast
– the music, and the pulse of the night
– the garment, and the precision of a mastered wardrobe
our first wave
We’re two friends, Ben & William —
brought together by the same love for
the ocean, music, and well-crafted things.
.wav started as a way to create what we couldn’t find:
a wardrobe that feels right,
and a community that shares the same rhythm.
A wardrobe built like a playlist:
minimal, precise, refined.
Driven by a clear energy — coast located.
.wav is an independent label with a defined aesthetic —
nothing loud, everything intentional.
built with intention
Each piece is carefully made, with thoughtfully sourced fabrics, responsible production methods, and a focus on lasting quality.
We choose our materials with intention, working closely with trusted partners to ensure traceability, durability, and minimal impact. From the weight of the cotton to the finish of a stitch, every detail is considered.
We don’t believe in overproduction. We design fewer pieces, but we make them right to last, to be worn, and to stay relevant.
.wav is built on clarity and purpose — and that starts with how things are made.
coast located.
It says who we are.
It’s where things flow, where the energy moves.
Not just a place — it’s a feeling.
That raw, effortless elegance.
That sense of freedom.
It’s the energy that shapes everything we create —
pieces made for those who live between tides,
between the city and the coast,
between precision and ease.